5 UX Research & Service Design projects by Rosa Torguet
Women’s health, maternity and sexual wellbeing
Project 1
e-health service for women’s sexual wellbeing
Client - Platanomelón
Role - Lead user researcher & service designer
Objectives - The Spanish start-up Platanomelón aimed to understand the contexts and habits that promote women's sexual well-being, in order to define a payment-based business model that addresses the needs of their growing community of over 1.3 million people.
Approach
The most crucial aspect of this process was fostering an environment of trust, allowing women to share their experiences naturally, without fear, and with the peace of mind of participating in a safe setting. With that clear idea in mind, we conducted qualitative and quantitative research.
In-depth interviews
Focus groups
Survey
Defining user archetypes
Identifying business opportunities
Project 2
Getting pregnant, a journey towards self-discovery
Client - Merck
Role - User researcher and designer
Objectives - Understanding the process that women who have been trying to get pregnant for over a year go through to identify the opportunity for a device that could potentially aid conception.
Approach
In-depth interviews across Germany with women who were trying to get pregnant. The focus of the interviews was on mapping out their experiences, the decisions they have made, where they are now, and the next steps they plan to take
End-to-end experience mapping
Define user archetypes
Project 3
MoMo, transitioning motherhood
Institution - Erasmus+ European project
Role - Lead user researcher and designer
Context & objectives - European Erasmus+ program project carried out in collaboration with the social organisation El Parto es Nuestro and the Hungarian association EMMA to research the role of mother-to-mother support groups, assessing the situation of both associations after the Covid-19 pandemic in order to strengthen and develop the methodologies of this type of group facilitated by women volunteers.
Approach
In-depth interviews
Focus groups
Collaborative workshops
Site visits in Hungary and Spain
Relevant links
Project 4
Prevenep, participatory research & design for a scientific study on premature newborns
Client - Instituto Ramón y Cajal de Investigación Sanitaria
Role - Lead user researcher and designer
Objectives - The project was developed by the research team at the Clinical Biostatistics Unit of Ramón y Cajal Hospital in collaboration with researchers, midwives, gynaecologists, 12 hospitals, and research centres. It arose from the need to validate a predictive model that would help reduce risks in newborns. To ensure that the study results are representative and valid, an innovative approach was proposed that integrates the PPIE (Patient and Public Involvement and Engagement) methodology with people-centred design principles. The goal was to actively involve mothers and future mothers in the research process, ensuring that their voices, concerns, and needs are present from the beginning of the study to the communication of results.
Approach
Focus groups
Collaborative workshops with medical teams
Design of informative materials for participants of the scientific study
Brand design
Web design
Relevant links
Project 5
Reducing maternal mortality in the Dominican Republic
Client - Dominican Foundation for Mothers and Infants (DOFMI)
Role - Lead user researcher and designer
Context & objectives - Implementing the concept of Maternal Communities in the Dominican Republic as a pioneering initiative to reduce maternal mortality rates. Within the framework of this project, we plan to pilot the first Maternal Community in the east of the country. The objective is to implement it on a small scale, evaluate the impact generated, and iterate the Maternal Communities model to replicate it in other regions of the country.
Approach
Pilot the maternal community
Community involvement
Coordination with the National Health System
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